Context Marketing

Great products sell themselves, and start with a comprehensive marketing program. When great products are combined with correct placement, price and promotion, they sell themselves…

ContextMarketing.org is a collective of leaders in sales, marketing and product who share their expertise, ideas and insights about new products and services in healthcare.

2024 AHIP Recap: AI Revolutionizing Healthcare Delivery, Value-Based Care Chugs Along, and “Disinformation” Police

Digital Health Investment Trends This chart from Rock Health perfectly illustrates the trajectory of the digital health industry since the COVID-19 pandemic began in March 2020. Between 2015 and 2019, the average annual investment in U.S. digital health companies was $6.4 billion. In 2020, that number more than doubled to $14.8 billion, and in 2021,…
The Anatomy of a Healthtech B2B Commercial Function: Building the Dream Team

By Brendon John Kelly The world of healthtech is booming, with innovative solutions constantly emerging to address pressing needs in healthcare delivery. But how do these solutions reach the hospitals, clinics, and health organizations that can benefit from them most? That’s where the B2B Commercial Function comes in, the team acts as the bridge between…

The Future of Digital Therapeutics: Hype vs. Reality – A Market in Flux

By Nate Purpura Digital therapeutics (DTx) emerged as a promising field with the potential to revolutionize healthcare. These software-based interventions aimed to provide accessible, affordable, and personalized treatment options for a wide range of medical conditions. However, the recent landscape of DTx paints a complex picture, marked by both substantial growth and significant challenges. A…