Context Marketing Website V3

Context Marketing - We Don't Consult, We Execute

$40M+

Revenue Influenced

20+

Years Combined Experience

Average Pipeline Acceleration

100%

Embedded at Leadership Level

Competitive IntelligenceRevenue StrategyGTM ExecutionSales EnablementChannel OptimizationFractional CSO/CMOHubSpot AutomationWin Rate Improvement

Who We Are

Operators Who Embed at the Top

Context Marketing is built on a simple belief: strategy without execution is just expensive guesswork. We are operators — former heads of marketing, growth leaders, and revenue executives who have sat in your chair, carried the number, and know what it takes to win in healthcare markets.

We embed directly with your leadership team to uncover where deals stall, why win rates plateau, and how your competitors are actually winning. Then we do the work. From competitive intelligence to full GTM execution, fractional CMO to HubSpot buildouts — we move at the speed your business demands. No hand-holding required.

Core Offerings

Services That Move the Revenue Needle

Competitive Assessments & Battle Cards

Conduct competitive assessments, competitor marketing analysis, and battle card development to inform sharper positioning.

Paid & Organic Strategy Optimization

Review and optimize paid and organic strategies for higher-performing programs that drive revenue growth.

Marketing Operations Streamlining

Evaluate and streamline marketing ops including ICP targeting, HubSpot setup, lead scoring, and funnel automation.

Creative Development & Execution

Clearer messaging and stronger differentiation for go-to-market efforts including decks, email, and landing pages.

Digital Acquisition Campaigns

Paid and organic campaigns integrated with sales enablement to drive new business and upsell opportunities.

Client Success

What Our Partners Say

We measure success by the results we deliver. Here is what healthcare leaders say about working with Context Marketing.

"Our sales team had good instincts but no real ammunition when deals got competitive. The battle cards Context built are tools our reps actually use — not because we told them to, but because they work. Win rate against our two biggest competitors improved within the first quarter."

A.M.

Chief Revenue Officer, Digital Health

28%Win Rate Increase

"We had a healthy top of funnel but deals kept stalling at demo and proposal stages. Context's revenue audit found the exact breakpoints — unclear ROI messaging and a handoff gap between marketing and sales. They didn't just identify the problem, they fixed it. Pipeline velocity is up and marketing-sourced revenue is the most reliable it's been."

P.N.

VP of Revenue Operations, Healthcare SaaS

2.1xPipeline Velocity

"We brought Context in six months before our Series B. They embedded with us fully — board prep, investor narrative, channel buildout, the whole thing. They moved like founders, not vendors. We closed the round and came out with a marketing engine that could actually scale."

Dr. A.S.

CEO & Co-Founder, Digital Health Startup

$14MSeries B Raised

Featured Case Study

How a Digital Health Startup Reduced CAC by 40% and Scaled to $8M ARR

A Series A digital health company struggling with high customer acquisition costs partnered with Context Marketing to overhaul their GTM strategy, competitive positioning, and paid acquisition channels.

40%

Reduction in CAC

$8M

ARR Achieved

3.2x

ROAS Improvement

6mo

Time to Results

Full case study coming soon.

Insights & Expertise

Latest from the Blog

New articles publishing soon — subscribe below to be notified.

Competitive Strategy6 min read

How to Build Battle Cards That Actually Get Used

Most competitive battle cards end up in the graveyard of forgotten sales tools. Here is how to create intelligence briefs that become essential to your team's selling process.

January 2025

Revenue Operations8 min read

The Hidden Revenue Leak: Why 40% of Qualified Deals Stall

Analysis of 200+ healthcare SaaS deals reveals the four most common failure points in the enterprise sales process — and how to fix them before they cost you the quarter.

December 2024

GTM Execution5 min read

Positioning in a Crowded Market: A Framework for Differentiation

When every digital health vendor claims to 'improve outcomes' and 'reduce costs,' how do you stand out? A practical guide to finding your true competitive edge.

November 2024

Free Resource

The 2025 Healthcare GTM Playbook

We're putting the finishing touches on this guide. Subscribe to the newsletter below and we'll send it to you the moment it's live.

The Team

Meet the Consultants

Our experts bring decades of experience in healthcare, technology, and revenue growth. We are hands-on partners who embed with your leadership to deliver results — not decks.

Nate Purpura

Co-Founder & Strategy Lead

20+ years driving growth across digital health, healthcare, and B2B technology. Former marketing leadership at eHealth, Twill, Bicycle Health, and Credo Health. Expertise in PR, branding, content marketing, strategic partnerships, and data-driven growth programs.

Lisa Ricci

Co-Founder & Marketing Lead

15+ years building marketing operations, lifecycle programs, and sales enablement infrastructure across healthcare SaaS, cybersecurity, and enterprise technology. Deep expertise in HubSpot automation, competitive intelligence, lead scoring, and campaign architecture.

Brendon Kelly

Sales Strategy Advisor

20+ years in healthcare and technology sales leadership. Built commercial functions at seven startups, closing $30M+ in career revenue.

Dr. Murray Zucker MD

Clinical Advisor

Psychiatrist and clinical executive. Former CMO at Twill, Senior Medical Director at Optum.

Matchnode

Digital & Social Partners

Brian Davidson and Chris Madden. Campaign experience with the Chicago Bulls, Chicago Blackhawks, LendingTree, and New Balance.

Common Questions

Frequently Asked Questions

We start by identifying your top 3-5 competitors and analyzing their positioning, messaging, pricing, and go-to-market strategies. We conduct primary research through win/loss interviews, review competitor materials, and synthesize findings into actionable battle cards and strategic recommendations. The entire process typically takes 2-3 weeks depending on complexity.

A fractional CSO or CMO means you get an experienced operator embedded inside your leadership team — without the full-time cost. Unlike agencies that hand you a strategy deck and disappear, we actively participate in your pipeline reviews, guide weekly execution, and stay accountable to revenue outcomes. We are in it with you. Engagements typically run 10–20 hours per week with a minimum 3-month commitment.

We establish clear KPIs at the start of every engagement based on your business objectives. Common metrics include pipeline velocity, win rates against specific competitors, CAC reduction, marketing-sourced revenue, and rep adoption of sales tools. We provide monthly scorecards and quarterly business reviews to track progress and adjust strategy as needed.

Our primary focus is healthcare — including digital health, healthcare SaaS, provider organizations, and health tech. We also have deep experience in B2B technology and cybersecurity. This specialization allows us to bring relevant competitive intelligence, proven playbooks, and industry-specific insights that generalist agencies cannot match.

Project-based work like competitive assessments or revenue leak audits typically take 3-4 weeks. Fractional CSO/CMO engagements start with a 3-month commitment and often extend 6-12 months or longer. Campaign and channel optimization work is usually ongoing with quarterly planning cycles. We tailor our approach to your specific needs and growth stage.

Yes, we work with companies from Seed through Series C and beyond. For earlier-stage companies, we focus on positioning, competitive differentiation, and building foundational GTM infrastructure. For growth-stage companies, we emphasize scaling what works, optimizing channels, and accelerating pipeline velocity. We tailor our approach to your stage and resources.

Ready to Accelerate Your Revenue?

Every engagement starts with a conversation. Tell us where you are, where you want to be, and we will help you figure out the right path.

LocationBoise, ID

Websitecontextmarketing.org